PURPLEsFUL popcorn crafts the best and healthiest popcorn using ancient grain, non-GMO purple corn. Because the hull explodes when it is popped, it creates a silky, smooth, delicious tasting popcorn (and you don’t get the hard bit stuck in your teeth like you do with traditional yellow popcorn). It is a better for you snack with seven times the antioxidants and more fiber than traditional yellow corn. Another great thing about PURPLEsFUL - we donate 25% of profits to local children's charities. It is a snack you can truly feel good about eating